UpWest Startup Preen.me Raises $800K In Seed

Congratulations to our alumni team Preen.me. Tamar Yaniv (CEO), Hagay Klorman (COO) and Nitzan Volman (CTO) for the recent announcement of funding.  We are excited to see all the amazing progress and not surprised by the explossive growth.  

Preen..me team were part of UpWest Labs second batch in April -June 2012 and came into the program as “Lushli”.  Last week Preen.me annouced funding from Horizons Ventures (Li Ka-Shing), Genesis Partners and Silicon Valley investor Oren Zeev. You can read more about the funding at TechCrunch and TNW.

Preen.Me is a fast growing social beauty site dedicated to helping women worldwide find and enjoy the beauty products that work for them. Using proprietary algorithms, Preen.Me will provide personalized recommendations based on the user’s social graph and crowdsourcing that is genuinely objective and actionable. This formula radically impacts the $60 billion US beauty industry, in which women dispose of up to 75% of products they buy in the never ending hunt for product efficacy and satisfaction. 

Watch them closely….already grew to eight people team hiring amazing developers and product people in Tel Aviv with plans to expand and grow further into the US market.

Go team Preen.me!!