Shuly joined UpWest Labs as a founding partner in 2012, opening up the firm’s Silicon Valley office. She is passionate about helping entrepreneurs create global companies and has spent the last decade building Silicon Valley’s gateway to Israel. She brings a unique perspective that helps entrepreneurs identify opportunities and build their own ecosystems.
“In order to create a successful business you need the right environment. Entrepreneurs need a supportive ecosystem that can help them shape their vision and turn it into a reality.”
Prior to UpWest Labs, Shuly worked with Silicon Valley’s leading tech giants, investors and business leaders to help found the California Israel Chamber of Commerce (CICC), where she created the ultimate platform for ongoing business exchange, serving a network of over 10,000 companies. Under Shuly’s leadership as Executive Director, CICC significantly impacted member success by securing millions in venture capital, establishing US/Israel offices and R&D Centers, and branding Israel’s emerging tech industry in Silicon Valley. Recognizing the challenges for entrepreneurs in opening new markets overseas, bridging cultural gaps, acquiring business know-how, and raising capital, Shuly created and implemented programs that accelerated over 500 Israeli startups innovating across diverse technological sectors.
“At the end of the day, it’s about people. We are in the people business. If you don’t understand that, from the core of how you act, behave, and carry business, then you aren’t going to be successful. UpWest Labs is my family. It’s a place where I can make an impact and learn from inspiring people every day.”
Before that, Shuly held marketing and program development roles at various international NGOs focusing on economic development programs and educational initiatives. She studied International Relations at San Francisco State University and French Studies at Grenoble University in France.
“I’m always looking for fun. I love what I do and I want to constantly project that to my environment. Building a business is hard. Bringing that fun into the equation is important.”