Neura Raises $11M Series A

We are excited to share today’s news from UpWest Labs portfolio company Neura as they announce an additional $11M in financing, which will be used to further disrupt the multi-billion IoT market. You can read the full announcement here.

Neura enables smarter technology, powered by trust. Bringing context to the Internet of Things, Neura recognizes behavior patterns, creates actionable triggers from IoT data and let its users enhance their personal technology with those triggers. All of this is done while maintaining complete user control over permissions and privacy. It empowers apps and devices with context awareness and adaptive learning capabilities graduating IoT from being purely connected to truly smart.

“When it comes to the Internet of Things, nothing has been decided,” says CEO Gilad Meiri. “There’s still a chance to change the web paradigms, if only because the stakes are much higher—not just search history and friends lists, but also biometrics and full mapping of our physical graph.”

The round was led by AXA Strategic Partners and Pitango Venture Capital, with participation from Liberty Israel Venture Fund and Lenovo Group.

Neura, which can currently be integrated with more than 55 devices and software channels, just held a beta program with “tens of thousands of users,” and expects that number to increase significantly after launching its SDK. Co-founder and chief executive officer Gilad Meiri says Neura will use its new funding to promote the SDK, strike partnerships with tech companies, and hire more employees.

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