Michal Levin has extensive experience in UX design for web, mobile and TV, with comprehensive knowledge in User-centered design, Consumers behavior, Interaction design, Information architecture and Persuasive marketing. Since joining Google on 2009, Michal has been responsible for the UX design of global products in the areas of Enterprise, Analytics, Search, Data visualization and more. She has also presented at leading international UX conferences. Prior to Google, Michal worked as Senior UX expert at TZUR – a leading UX design consultancy in Israel, and as UX specialist at modu. She holds 2 bachelor degrees in Psychology, Communication and Business Management from Tel Aviv University.