Mentor Spotlight: Jody Shapiro, Eyal Shachar, Michael Fisher

We’re excited to welcome three new mentors to the UpWest Labs community: Jody Shapiro, Global Head of Google Analytics Premium, Eyal Shahar, Co-Founder and Product/UX Expert at Wondermall, and Michael Fisher, Regional Manager at Oracle. 

About Jody: “Jody Shapiro leads Product Management for Google’s enterprise marketing analytics platform, Google Analytics Premium.  In this role, he’s responsible for business and product strategy for Google Analytics Premium.  Prior to Google Analytics, Jody led Product Management on Google TV Ads, responsible for innovative audience-based advertising, behavioral targeting, and attribution products on the largest television ad network.” Read More

About Eyal: “Eyal owned a leading UX consultancy and design studio in Israel. Since 1998, Eyal has been designing digital experiences for various companies, from small startups to international brands such as Nokia, Comverse, Orange, Audi, M-Systems, Amdocs, and MTV. Eyal also established and led the projects department at Walla, the largest internet corporation in Israel. In his spare time, Eyal creates small products just for the fun of it. Among them are PAH!, NoBizCard,, Spotlike, and Dribbr.” Read More

About Michael: “Michael is a relentlessly positive sales professional with a passion for applying his experience in sales, social prospecting, motivational management, and operations into actionable, measurable results.  Michael has implemented CRM for two successful start-ups (DriveCam and HopePaige Designs), and has been a top performing Inside and Outside Sales Rep for world class sales organizations (Salesforce and Badgeville).  Currently, Michael is a Regional Manager at Oracle, and is responsible for managing a team of 10 Sales Reps who position SaaS and On-Premise Applications to strategic, hi-tech accounts in the Silicon Valley/Bay Area.” Read More