Prior to founding his own startup, Jody Shapiro led Product Management for Google’s enterprise marketing analytics platform, Google Analytics Premium. In this role, he was responsible for business and product strategy for Google Analytics Premium. Prior to Google Analytics, Jody led Product Management on Google TV Ads, responsible for innovative audience-based advertising, behavioral targeting, and attribution products on the largest television ad network. Prior to joining Google, Jody was a part of the founding team at TiVo Greater China and has held a number of leadership roles at digital media technology companies, including Silicon Graphics, PictureTel, and multiple startups. Jody holds a Bachelors in Computer Engineering from the University of Massachusetts, a Master’s in Computer Science from Cornell University, and an MBA from the Wharton School of Business at the University of Pennsylvania with triple majors in Strategic Management, Marketing, and Entrepreneurial Management.