Jim Scheinman founded Maven Ventures in late 2008 and currently serves as the Managing Director. Immediately prior to founding Maven Ventures, Scheinman was an entrepreneur in residence (“EIR”) at Charles River Ventures, a leading venture firm where he helped source, vet and advise their web 2.0 portfolio companies. Scheinman is one of the early pioneers of the social networking phenomenon as the former head of business development and sales at the first social networking site (“SNS”), Friendster. There he created the concept of ‘engagement marketing’ within SNSs, mobilizing the idea of enabling consumers to become brand advocates of engaging content and spreading brands’ messages amongst their network of friends. In 2005, Jim left Friendster to join the co-founders of Bebo and be the first employee and a Bebo Board member. At Bebo, he was integral in launching the site, leading the strategy and its eventual sale to AOL for $850M in 2008. Prior to his internet career, Scheinman practiced corporate and intellectual property law at a leading Silicon Valley law firm. He went on to serve as senior vice president of business development at NBC Internet, a $2 billion public company of NBC & GE before joining Friendster. Scheinman is an attorney, entrepreneur and seasoned internet marketing executive. He has a BSc in Neuropsychology from Duke University and earned a Juris Doctor at the University of California Davis School of Law. As one of the industry’s leading experts, Scheinman provides regular commentary on engagement marketing and the future of social networking at conferences and for wide range of publications including; the Economist, Wall Street Journal, New York Times, Ad Week and e-consultancy, in addition to TV and radio. Jim is also a seasoned speaker and is often called upon to talk on the subject of social networking and marketing. In recent times this has included events such as Ad Tech in San Francisco and London, Harvard Business School, Digital Hollywood and the IIA Annual Congress in Ireland.