Introducing New Portfolio Additions

We are excited to introduce the most recent investments by UpWest Labs. Please meet the 5 new teams we’ve been working with in the last few months that will be joining our family of companies: SwiftShift, CustomersHQ, Take&Make, Jolt, and ClipCall.


ClipCall ClipCall is a real time, on demand mobile video platform for hiring any service professional. The app enables users to create videos of what they need done, and ClipCall connects them in minutes with highly-rated local professionals. The app helps both sides to manage and track the entire interaction from beginning to end, ensuring high quality service. The 10-person team has vast experience in the hyperlocal space, and has recently launched their mobile app.


CustomersHQ CustomersHQ builds the backbone for customer operations in the subscription based economy, helping companies drive higher retention rates and reduce time to value. The company takes on a unique approach by automating the process of customer journeys (on-boarding, adoption, lifecycle, etc) as opposed to providing non-actionable customer rankings and long to-do lists. This approach has already benefited the 10 companies tha CustomersHQ works with to increase their net retention and process efficiencies, while increasing customer satisfaction. Moran Lechtman and Ron Pantofaro, CustomersHQ co-founders, are SaaS startup and tech veterans who previously worked at several organizations including Mintigo, The Israeli Army 8200 Unit, and EMC.


Jolt Jolt is a curated marketplace that allows companies to book talks by industry professionals for their employees on a regular basis. Given the high rate of innovation, companies are realizing that they have to invest in not only hiring the best talent, but also keeping it up to speed with the market. Despite spending $130B a year on training, most companies believe that their employees are not evolving as fast as theirindustry. Jolt was founded by Roei Deutsch, repeat entrepreneur who sold his first business at the age of 15, Nadav Leshem, an experienced full-stack developer, and Nitzan Cohen-Arazi, former investor with Deutsche Telecom.


Swift Shift Swift Shift solves a $1TR pain by helping large enterprises manage their increasingly flexible workforce with a mobile enterprise workforce management app. Swift Shift’s mobile shift marketplace connects understaffed shifts with the enterprise’s employees, selected pool of freelancers and staffing agencies, all in one screen, providing full visibility to the payroll expense and helping to optimize the use of labor. Swift Shift helps employees plan their schedules, predict their earnings and create a trusted online profile. Swift Shift customers include Fullers (300 restaurant chain in UK), Bayada (large homecare in the US), Domino’s Pizza and Deutsche Bank Security operations. The 10-person team is based in Palo Alto and Europe and has raised $1.2m to date.


Take and Make Logo Take&Make is a platform for creating, selling and buying DIY kits: crafts, hardware, woodwork, and more. Targeting a $30B market, they enable anyone to create their own branded kit by selecting materials and personalizing their kit, while Take&Make assembles the kits, ship it to each end customer and collect the payments. Customers can buy the kits directly from the creators or through our website. To date, they have sold thousands of kits, including some to large companies for their corporate events (Google, AOL, TheKnot, etc).

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