This article originally appeared on March 5, 2015 in BizJournals.
Event-planning startup HoneyBook raised $22 million in Series B funding on Thursday to further the company’s plans to expand into cities across the U.S.
Norwest Venture Partners led the round with participation from Aleph and Hillsven. The company has raised $32 million to date from investors such as UpWest Labs, Hearst Corporation’s Rick Marini, Medium CEO Evan Williams, Bebo’s Michael Birch, Triple Point Capital CEO Ben Narasin, AngelList founder Naval Ravikant, and James Currier and Stan Chudnovsky of Ooga Labs.
CEO Oz Alon co-founded the San Francisco-based startup in 2013 alongside three Israeli friends who still maintain leadership roles at the company. HoneyBook provides tools to help event-planning professionals simplify their jobs and grow their customer base.
“Before HoneyBook, nothing in the events industry just happened,” Alon wrote in a blog post. “We felt the pain of the fragmentation of the events industry and we experienced the creative frustration of these professionals, trapped with tools that didn’t work in the way they needed them to.”
According to the company’s estimates, the events industry generates $350 billion annually. HoneyBook will use the latest funds to expand its services beyond the San Francisco area and into Los Angeles and New York, followed by every major hub in the U.S. within the next 12 months.
“HoneyBook is part of a new breed of services that connects markets and people, around multiple transactions, creating new business opportunities that would have otherwise not existed,” Jeff Crowe, managing partner at Norwest Venture Partners, said in a press statement. “With an estimated market size of hundreds of billions, the events industry presents a ripe opportunity.”